Don’t throw the latter away, but be prepared for a whole new medium in which to work. ![]() They make ample use of the Adobe Creative Cloud, Sketch, and other drawing programs such as CorelDraw and Inkscape, where they once relied on such media as paint, pencil, and pastels. The computer has thus become the artistic medium in which contemporary Graphic Designers work. Although nothing will replace the ability to draw, the fact that graphics appear on the computer so often means that graphics have to be created on the computer. Traditionally, Graphic Designers worked on paper with traditional artists’ materials. The user experience (UX) and even the user interface (UI) of a company’s site are jobs that involve graphic design.īut the aspect of the Graphic Designer’s job that has changed the most with the advent of the computer age is how designs are created. The graphic designer thus has to work in a two-dimensional space that can then be viewed on multiple devices. As so much commerce is conducted across the internet, the face of the company presented through its website and web identifiers is as essential as its logos and packaging. In the computer age, the Graphic Designer’s purview has changed considerably. The Graphic Designer is also the person who creates logos and other corporate identification assets so that consumers can instantly recognize who makes a given product perhaps the most brilliant company logo of the past couple of decades has been the Apple apple. Unless the box or bottle has something to speak to the purchaser looking at it on the shelf, it will not do well commercially. In the business world, the graphic designer is the person charged with creating the visual “look” of a product – and of the organization that makes it.
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